With the year 2022 just around the corner, new fashion trends are certain to emerge to usher in the new year. If there’s one thing we can be certain of, it’s that the majority of the top predictions for 2022 fashion trends are throwbacks. As with other trends this year, Y2K and 90s fashion are the main sources of inspiration, with a few changes to maintain the look modern and not costume-like.
Six Fashion Trends
The upcoming year appears to be all about creating a statement with chains and decorations, as well as moving away from excessively roomy jackets and toward tighter styles. Here are the top six fashion trends that will be prominent in 2022, courtesy of Harper’s Bazaar, to aid you with your next wardrobe upgrade.
According to The State of Fashion study, these are the six significant themes that will shape the fashion industry’s agenda in 2022.
1. Household luxuries
Traditionally, luxury shopping has been associated with tourism. Because of the decline in international travel and the forecasted rebound in 2022, the luxury market must focus on the domestic consumer, balance its retail presence on a global level, and engage in local channels that allow it to have a broader reach.
One of the effects of this new paradigm has been an increase in consumption of young national designers whose visibility has benefited from the international market’s constraints.
With the shifting dynamic between travel and luxury shopping, high-end brands must develop new strategies to engage both local shoppers and long-term inbound tourism, which will necessitate a rethinking of product development, marketing, and commercialization.
2. Shopping for friends and family
With storefronts closed, the usage of social media to discover and purchase clothes gained traction in the second quarter of 2020. 74 percent of consumers feel social media has a greater influence on their purchases than before the outbreak.
Brand exposure on social media is ubiquitous in most markets; nevertheless, the next barrier for western social commerce is at the bottom of the conversion funnel, notably when paying for products on the same social network.
Social media behemoths are ramping up the development of in-app purchasing experiences to link brands with consumers. Instagram released its shop option in 2020, and since then, users have been able to purchase things directly from the app or via a redirect to the brand’s website. Meanwhile, Snapchat is allowing users to digitally try on apparel and accessories using its augmented reality experience. TikTok has broadened its business connections by experimenting with live shopping with certain businesses. Furthermore, other sites, such as Twitch, enable companies to target highly particular demographic groupings.
As customers place a greater emphasis on social media, firms that can harness the promise of social commerce through rapid and agile purchasing will be well positioned to generate new revenue.
3. Textiles in a circle
Closed-loop recycling is one of the most important change agents in the fashion industry for reducing its environmental effect. A system that is being scaled up and promises to limit the exploitation of virgin raw materials while simultaneously reducing fashion waste. This is especially important given the impending implementation of Spain’s trash law.
As circular materials gain popularity in the fashion sector, companies will need to incorporate them into the product design phase while implementing large-scale collection and sorting systems. Over the next few years, the implementation of industrial procedures will lower prices and increase demand for clothes created from circular materials.
4. Passports for products
Fashion firms are investing in technology that allow them to add information of interest to products in order to promote authenticity, transparency, and sustainability. These product passports are built using a combination of block chain technologies and radio frequency identifiers (RFID), QR codes, or near field communication (NFC). While these new systems are assisting companies in addressing the fashion industry’s weakest points, such as forgery and the need for more transparent business practices, product passports may become a failed practice to demonstrate sustainable brand development if the providers’ data is not accurate. To safeguard industry transparency, standards that facilitate full supply chain traceability must be established.
5. A scarcity of talent
The fashion industry’s progress on diversity, equity, and inclusion, as well as sustainability, will be the emphasis during the following year.
Listening to and responding to these developments will be critical for brands looking to attract a new generation of talent while still remaining relevant in the market.
Companies that have depended for decades on industry attraction and the power of their brands to recruit the best professionals in the textile sector should step up their efforts to enrich the work culture. Ensuring that their employees are represented in decision-making processes and that the company sets a good example when it comes to exhibiting its principles.
6. Mindset in the Metaverse
The typical consumer’s online uptime has grown. It is anticipated that by 2020, Generation Z would have spent an average of eight hours each day in front of screens. This, together with the advent of digital settings such as the metaverse, transforms virtual commodities into powerful instruments for the fashion business.
Market leaders that wish to capitalise on this trend will create new ways of interacting in order to capture untapped value streams, such as new digital currencies, games, and virtual fashion. Alternative pathways to creativity, community building, and commerce.