17 New Social Media Trends to Look Out For in 2022 and Beyond

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social media trends

It would not be an exaggeration to say that most people spend a significant portion of their days on social media. In today’s world, no way.

17 Social Media Trends

People’s lives and daily routines have become inextricably linked to social media. Some people are so addicted to it that the first thing they do when they wake up is check their social media feeds.

Given the importance of social media in the lives of consumers, marketers and businesses flock to social platforms in the hopes of connecting with their target customers. However, there is a lot of content on social media, and the competition is fierce. It can be difficult to stand out if you do not have a clear social media marketing strategy.

1. TikTok Will Become Extensive

social media trends tiktok

While Instagram remains the clear favourite, TikTok is climbing the ranks. Furthermore, as short-form video content becomes more popular, TikTok is the appropriate platform to use in 2022.

TikTok has also developed a variety of useful products, such as advertisements and business profiles, aimed exclusively at businesses during the last two years. As a result, it is no longer only a forum for young producers to show off their dance talents. Overall, it’s poised to become one of the most important platforms for marketers to reach millennials and Generation Z.

2. Ads will become more popular on smaller networks.

social media trends ads

TikTok isn’t the only “smaller” (if you can call it that) platform gaining traction with consumers and advertisers. Pinterest and Snapchat are also becoming increasingly popular.

Ads on Pinterest Business may create twice the return on ad expenditure for retail businesses when compared to other social media channels, according to research supplied by the company.

3. Social commerce will continue to grow in popularity.

social media trends social commerce

Brands have long sold their items using social media sites such as Instagram, Pinterest, and Facebook. However, by 2022, the option to purchase things directly through social media will be the standard. It is no longer the domain of forward-thinking brands. According to eMarketer, the social commerce market will be valued $80 billion by 2025.

Social networks are constantly developing to become retail platforms, from shoppable posts to Instagram Storefronts. In 2022, brands and marketers will continue to capitalise on these trends and include social commerce into their sales strategy.

4. Reaching out to new audiences will become a top priority.

According to HubSpot study, the key social media aims of most marketers in 2022 will be to attract new audiences, strengthen client relationships, and improve customer care. Previously, these objectives were primarily focused on increasing sales and advertising products.

5. Video Content Will Prevail in the Future

Video content continues to be one of the most engaging types of material. According to a Cisco study, video content will account for 82% of all web content by 2022. This clearly demonstrates how critical it is to begin employing video content in order to remain relevant in the social media realm.

6. Social Audio Will Gain Popularity

social media trends Social Audio Will Gain Popularity

Clubhouse has grown in popularity since its inception in 2020. Facebook will follow suit in June 2021, when it will officially launch its Live Audio Rooms and podcasts in the United States.

And brands are paying attention. According to Hootsuite’s 2022 Social Media Trends report, more than 74% of businesses want to invest in audio-only content in the coming year. According to the same poll, the most popular method was hosting an audio live broadcast as a thought leader.

7. Paid Advertising Will Become Required

According to Hoot suite’s 2022 Social Media Trends poll, the reduction in organic reach and the need to spend more on paid advertising were the main challenges for more than 40% of respondents. Given that the average organic reach for a Facebook post is just slightly more than 5%, it’s easy to see why paid advertising will become a requirement.

8. Augmented Reality Will Gain Popularity

social media trends Augmented Reality

The usage of technologies such as augmented reality (AR) and virtual reality (VR) in social media will increase (VR). Users will demand better and more engaging experiences as these platforms expand in popularity, and these technologies can help make that happen.

Augmented reality has a wide range of possible social media uses for businesses. This tendency will be fueled further by social media networks’ ongoing efforts to incorporate additional AR features. This technology is just going to get better in the next years.

9. Influencer marketing will continue to grow in popularity.

Influencer marketing isn’t a new concept, but it’s one that’s here to stay. Today’s social media is controlled by influencers who are paid excessive sums to promote products.

This trend’s adoption can be noticed from both sides. Not only is there an increase in the number of social media influencers, but there is also an increase in corporate marketing spend on influencer marketing.

10. Increased reliance on social media for customer service

People have typically used social media to communicate with their social networks and share images and videos. Those days, however, are long gone, and social media has evolved into much more than that.

Consider the number of such contacts multiplying by a factor of ten in a few years. It’s not just a one-time occurrence in which people express inquiries or complaints on social media and firms respond. It has now grown to be a major enough customer care channel for brands to acknowledge it as such. In fact, Gartner predicts that by 2023, digital channels will handle 60% of all customer care queries.

11. Individualization Will Be Critical

Personalization is a global consumer trend that has been around for a while. However, it is still a newcomer in terms of social media adoption.

Some may claim that brands cannot truly customise their social media content for various consumer segments. True. They can, however, tailor their social media ads to as many target segments as they choose.

12. User-generated Content Will Remain Popular Brands

social media trends User-generated content

Utilizing user-generated content is not a new trend, but it is one that is currently alive and well and will continue to be so. The only thing that has changed is the rate of adoption, with an increasing number of marketers embracing UGC.

Whatever way you wish to use UGC, it should have a place in your content mix. User-generated material is completely free and is thought to be far more authentic than branded content. It might make your brand appear more trustworthy and improve your image.

13. More emphasis will be placed on local targeting.

Local targeting is the social media equivalent of local SEO for local firms looking to increase organic traffic. Many organisations utilise location-based targeting to reach out to and attract customers in a specific geographic area.

Geo-targeting works particularly effectively for promoted posts or tweets because these platforms assist you in targeting the proper audiences.

For example, if you utilise Facebook’s “boost post” feature, you may also specify the locations you wish to target. Users in those locations will see your postings on Facebook.

14. More Brands Will Use Social Listening

Social media is a goldmine of data and insights that businesses can utilise to improve their social initiatives. And, with the introduction of so many social listening tools, it is now incredibly simple for anyone to gain access to these information.

15. Instagram and Twitter Will Survive

social media trends Instagram and twitter

While much has been said about TikTok and lesser channels such as Pinterest and Snapchat, Instagram and Twitter will still be around in 2022.

16. Inclusivity Will Be Critical

Corporate social responsibility has been a popular topic in the last two years (and for very good reason). Brands will need to continue highlighting their commitment to inclusion in 2022.

17. The number of social media communities will continue to grow.

While this is not a new concept, it is certainly gaining popularity now more than ever before.

Social media communities are essentially social groups developed by brands to give their customers with a networking platform. These are often private organisations that like-minded people can join to discuss their common interests.

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